REACH Canada Opens Applications for Inaugural Class

25 June 2020

CALGARY, TORONTO (June 23, 2020) – The newly established Canadian arm of the REACH real estate technology accelerator is now accepting applications for its inaugural program. The award-winning initiative was created by Second Century Ventures, the strategic investment arm of the National Association of Realtors®.

REACH offers education, mentorship and exposure for technology companies aiming to launch into the real estate industry, accelerate their businesses and expand into adjacent markets such as insurance, mortgage and financial services. REACH provides a unique opportunity for technology companies to earn sizable exposure within a $1 trillion industry made up of more than 100,000 small- and medium-sized businesses and generating over $12.5 billion in annual advertising spend in the U.S. alone. As part of REACH’s recent global expansion, REACH Canada will offer a select group of entrepreneurs access to a worldwide network of peers, mentors and investors in conjunction with its sister programs in the U.S., Australia and the U.K.

“This past year has highlighted how organizations of every size will need to innovate, evolve and adapt in order to succeed in the markets of the future. We’ve also been reminded of how small our world can be, and how critical global partnerships are in our search for solutions to the problems we face every day,” said Bob Goldberg(link is external) , CEO of the National Association of Realtors® and President of Second Century Ventures. “We are excited to officially open applications for REACH Canada, the second REACH program opened outside the United States, and we have immense faith in the REACH Canada team’s ability to source the top proptech innovators who will propel real estate in North America and beyond.”

REACH has attracted technology startups developing solutions for multiple aspects of the real estate industry, including marketing automation, pay at close renovation, agent safety, leasing, lending, transaction management and tokenization, among others. Participating companies show impressive results both during and after program completion. Specifically, REACH companies have in aggregate raised more than $350 million of follow-on financing and have secured key partnerships with DocuSign, Google, Facebook, Coldwell Banker, RE/MAX and Berkshire Hathaway HomeServices. Graduating REACH companies have also seen revenue, customer and/or user growth rates increase between 50 and 2,000%.

“The COVID era is accelerating the adoption of technology in real estate along with many trends that had already been evolving, as consumers demand further innovation to support their ability to transact real estate in a post-COVID world. Building on the expertise and proven track record of the REACH program in the U.S. and now Australia, REACH portfolio companies have an unprecedented opportunity to accelerate their growth and capitalize on the rapid revolution of the global proptech landscape, in close conjunction with the Realtor® community,” said Lynette Keyowski, REACH Canada Managing Partner.

Participants in the REACH accelerator receive numerous benefits, including:

Mentorship from more than 350 real estate and technology thought leaders and executives from major real estate brokerages and brands, technology companies and venture capitalists. On average, accelerator participants meet with more than 50 of these advisors in one-on-one sessions throughout the program.
Education on how to navigate the trillion-dollar real estate industry with the backing of the nation’s largest trade association and its $5 billion brand.
Exclusive Access to more than a dozen of the real estate industry’s top conferences, tradeshows and networking events.
A Global Network of highly talented, like-minded entrepreneurs, including more than 100 REACH alumni companies and curated program sponsors.

Applications for REACH Canada will be accepted through July 31, 2020, at www.narreach.ca(link is external). The 8-month virtual and event-based program will kick off in October and run through May 2021.

For more information about REACH Canada, or to submit an application, visit www.narreach.ca(link is external).

The National Association of Realtors® is America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

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Second Century Ventures Selects Seven Tech Companies for 2024 REACH Canada Program

by Mike McAra • 1 October 2025

CALGARY (November 1, 2023) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, today announced seven companies selected for its 2024 REACH Canada program. These firms operate within a diverse range of market segments and specializations, from empowering agents and brokers through productivity and efficiency solutions, to resources that help real estate businesses combat fraud and address some of society’s growing housing challenges. “Each year, the REACH Canada program showcases the powerful blend of technology and innovation that is transforming the real estate market,” said SCV Managing Director Dave Garland. “The 2024 class emphasizes the role of technology and collaboration in addressing some of real estate’s core challenges in Canada and across the globe. We’re thrilled about the transformative potential these companies bring, and we’re proud to be supporting their efforts to shape this industry’s future.” Second Century Ventures is the most active global venture fund in real estate technology, with more than 230 portfolio companies worldwide. SCV operates the global REACH scale-up program in six major markets: U.S. Residential, U.S. Commercial, Australia, Canada, the United Kingdom and Latin America. The award-winning REACH program helps high growth-potential companies scale across the real estate, financial services, banking, home services and insurance industries. Companies joining the 2024 program are broadly categorized within three verticals: affordable and equitable access to housing; enhancing housing supply; and streamlining the agent and consumer experience. The seven companies selected for REACH Canada 2024 are as follows: Collegium : Makes real estate development a data-driven process by bringing owners, architects, engineers, building trades, constructors, financiers, and insurance underwriters together onto one platform, with an end-to-end process and next-generation digital tools. Maket : Revolutionizing design with generative AI that empowers architects, designers, builders, contractors and developers to automate residential floor plans, create 3D renders and explore limitless styles. Proxima HQ : A digital, end-to-end real estate sales platform that enables agents to sell anywhere with the best buying experience. Propra : A suite of property management tools that improves efficiency, communication, and cost-savings while elevating the resident experience. ilumin.ai : A continuous anti-money laundering (AML) compliance and monitoring tool for the real estate sector. Infinite Creator : Helps real estate professionals create captivating content for real estate that’s fast, easy, affordable and professional PropTexx : Provides generative AI, data analytics and actionable, real-time business intelligence for the real estate industry. “This cohort of companies offers a remarkable range of diverse solutions that leverage REACH’s rapidly expanding global presence,” said Lynette Keyowski, Managing Partner of REACH Canada. “These innovators are working to advance the real estate ecosystem through unique value-added solutions for homeowners, asset owners, real estate operators and agents.” REACH Canada will offer its 2024 program a robust curriculum including education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace. Learn more about the companies selected for the REACH Canada program and how you can get involved at www.narreach.ca . About NAR The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics . About REACH REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, Second Century Ventures leverages the association's more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship and market exposure. For more on REACH, visit www.narreach.com # # # Information about NAR is available at nar.realtor . This and other news releases are posted in the newsroom at nar.realtor/newsroom .