REACH UK Opens Applications for Inaugural Class

31 July 2020

London, UK (July 31, 2020) – REACH opens applications today for the inaugural class from its newest region, REACH UK. The award-winning technology scale up programme was created by Second Century Ventures, the strategic investment arm of the National Association of Realtors ® .

REACH UK has already garnered the support of NAEA Propertymark, the leading professional body for estate agency personnel in the United Kingdom and a bilateral partner of NAR. Through a strategic partnership with NAEA Propertymark, REACH UK will help scale real estate tech start-ups developing innovation to support and advance the UK property industry.

Applications for REACH UK will be accepted through September 30, 2020, at  www.nar-reach.com/uk. The programme will include both virtual and in-person events beginning in February 2021 and running through October 2021.

The programme offers education, mentorship and exclusive access to key industry events for technology companies aiming to launch into the property sector, accelerate their businesses and expand into adjacent markets such as insurance, mortgage and financial services. As funding for the European proptech sector continues to rise at a rapid rate, REACH UK will provide its companies with unique and sizeable exposure to the industry.

“As the European leader in proptech funding and home to the region’s largest proptech sector, the UK represents a significant opportunity to help scale emerging innovation in real estate,” said Bob Goldberg, NAR CEO and president of Second Century Ventures. “We are excited to officially open applications for REACH UK, the third REACH program opened outside the United States, and have great confidence in the UK team’s ability to source the top proptech entrepreneurs to join our global REACH community.”

As part of REACH’s growing global community, REACH UK will also offer access to a worldwide network of peers, mentors and investors in conjunction with its sister programs in the U.S., Australia and Canada.

“We are excited to launch the inaugural REACH UK class, which will join a global community of entrepreneurs revolutionizing the property sector around the world,” said Valentina Shegoyan, managing partner of REACH UK. “We are also extremely pleased to be working with NAEA Propertymark, with whom we share a vision to equip the UK property market with the top technology now and for years to come.”

For more information about REACH UK, or to submit an application, visit www.nar-reach.com/uk

The National Association of Realtors ® is America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

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12 February 2026
DUBAI, UAE (Feb 12, 2026) With the endorsement and backing of Dubai Land Department (DLD) and Dubai Technology Entrepreneurship Campus (Dtec), Second Century Ventures, the strategic investment arm of the National Association of Realtors® and the world’s most active global real estate technology fund, is proud to announce the start of the 2026 REACH Middle East programme. The inaugural cohort includes innovative proptech companies from the UAE, Saudi Arabia and India, who marked the accelerator’s launch with booth presentations at PropTech Connect, one of the world’s largest real estate exhibitions. The programme has been specifically designed to support the wider goals of the UAE Digital Economy Strategy, the Dubai Economic Agenda (D33), and the Dubai Real Estate Strategy 2033. Supporting regional and international start-ups, REACH will provide a proven framework, financial backing, tailored mentorship, enhanced network and investor access, long-term alumni support and access to a global proptech community. The eight-month accelerator is designed to scale opportunities for the programme cohort and to drive deeper connections among company founders. The initiative is driven by Siddiq Farid and Karim Helal, two leaders with extensive experience in the GCC’s real estate and technology markets. Farid founded the highly successful real estate fractionalisation company, SmartCrowd, while Helal is one of the region’s most recognisable entrepreneurs and a founding board member of the Dubai PropTech Business Council. Majid Al Marri, CEO of Real Estate Registration Sector at Dubai Land Department, commented: “REACH Middle East will directly contribute to the goals of Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s inspiring Real Estate Strategy 2033. The selected start-ups are developing innovative solutions for citizens and residents that will enhance the real estate ecosystem and underline Dubai’s role as a global leader in the property sector.” Siddiq Farid, Managing Director of REACH Middle East, said: “This programme brings together strategic influence and financial support to spur innovation within the real estate sector. With the robust backing of Dubai Land Department and Second Century Ventures, as well as world-class industry mentors, the programme provides our cohort companies with the very best chance of becoming future unicorns.” “The Middle East real estate market, with Dubai as a focal point, has become a hotbed for some of the most innovative minds in technology. The latest expansion of the REACH programme will support exciting new ideas and propel the region’s prop-techs to excel on the global stage,” added Dave Garland, Managing Partner at Second Century Ventures. Hans Henrik Christensen, Vice President and General Manager of Dtec, commented: “We are proud to welcome and support REACH, and provide a collaborative and entrepreneurial environment to stimulate these exciting start-ups.” Companies accepted to the 2026 REACH Middle East programme include: Asano : a real estate development intelligence platform that unifies financial, development and spatial data to improve capital planning across large-scale real estate projects Coraly : an AI-powered growth platform for real estate agencies Fixit : an AI employee solution for real estate sales, helping agencies sell faster and smarter HoloX : creator of digital twins for off-plan real estate sales, transforming complex master plans into interactive 3D experiences Rewa : a platform that turns rental payments into rewarding financial experiences for tenants, while enabling landlords and property managers to collect rent digitally Takeem : a digital rental platform to simplify processes, save upfront fees, pre-qualify tenants and de-risk landlord investments by protecting rental income Watad : an AI-powered building materials procurement platform with embedded finance This is the first expansion of the REACH programme to the Middle East region, part of a global network that has supported more than 300 new businesses worldwide since its establishment in 2019. The programme launch coincided with Dubai’s PropTech Connect 2026, one of the world’s biggest real estate technology conferences and exhibitions, hosted in partnership with Dubai Land Department. Cohort members and REACH partners, as well as 14 global REACH companies exhibited. Visit https://www.nar-reach.com/middle-east for more information.
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