Second Century Ventures Announces REACH Australia’s 2021 Accelerator Class

3 March 2021

MELBOURNE (March 3, 2021) — After successfully launching its inaugural class last year, Second Century Ventures, the strategic investment arm of the National Association of Realtors®, today announced the members of its 2021 REACH Australia class. REACH Australia is a growth technology accelerator program helping launch companies into the real estate, financial services, banking, home services and insurance industries throughout Australia and Southeast Asia.

“I’m proud that we’ve been able to take the REACH program to new levels over the past two years, leveraging the ingenuity that is driving our industry to ensure Realtors® remain at the forefront of innovation and the center of the real estate transaction,” said SCV President and NAR CEO Bob Goldberg. “Competition anywhere benefits consumers everywhere, and the companies being welcomed today will provide critical support to Realtors® and their clients in the years ahead. We congratulate each member of the 2021 REACH Australia class, and we’re excited to welcome them into the global REACH community.”

REACH Australia demonstrated immense value for the real estate ecosystem across Australia and Southeast Asia with its inaugural class. Graduates of the Class of 2020 have been invited to deploy their technology to green field projects, have worked directly with city planners to help build new cities, and continue to work closely with major real estate groups like AMP Capital and Charter Hall to establish transformative pilot programs.

“We look forward to continuing our growth of this award-winning accelerator and supporting the recovery of the real estate sector across APAC,” said Shelli Trung, Managing Partner for REACH Australia. “REACH is more important than ever given the exponential increases in technological demands with a workforce that is now simultaneously working from home and returning to the office.”

The six companies chosen for the 2021 class are:

  • Openn Negotiation(link is external): Digital sales process and platform empowering real estate professionals to facilitate a transparent way to find the true market price for a property.
  • Superdraft(link is external): A project coordination platform that makes it super easy to plan, design and build renovations and new homes.
  • Build-Apps(link is external): The ultimate data-driven commercial real estate platform – owned, controlled and governed by portfolio owners.
  • Propic(link is external): Data and AI platform to help real estate professionals automate and transform customer journeys and predict future customer needs.
  • Soho(link is external): Machine learning/AI powered platform to help consumers find their dream home faster.
  • BOOMPower(link is external): Self-service software enabling property professionals to quickly and easily implement energy programs and asset management, including solar, storage and energy efficiency measures.

REACH Australia will offer its 2021 class a robust curriculum including education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace.

To learn more about REACH Australia and how you can get involved, visit  www.narreach.com/australia.

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12 February 2026
DUBAI, UAE (Feb 12, 2026) With the endorsement and backing of Dubai Land Department (DLD) and Dubai Technology Entrepreneurship Campus (Dtec), Second Century Ventures, the strategic investment arm of the National Association of Realtors® and the world’s most active global real estate technology fund, is proud to announce the start of the 2026 REACH Middle East programme. The inaugural cohort includes innovative proptech companies from the UAE, Saudi Arabia and India, who marked the accelerator’s launch with booth presentations at PropTech Connect, one of the world’s largest real estate exhibitions. The programme has been specifically designed to support the wider goals of the UAE Digital Economy Strategy, the Dubai Economic Agenda (D33), and the Dubai Real Estate Strategy 2033. Supporting regional and international start-ups, REACH will provide a proven framework, financial backing, tailored mentorship, enhanced network and investor access, long-term alumni support and access to a global proptech community. The eight-month accelerator is designed to scale opportunities for the programme cohort and to drive deeper connections among company founders. The initiative is driven by Siddiq Farid and Karim Helal, two leaders with extensive experience in the GCC’s real estate and technology markets. Farid founded the highly successful real estate fractionalisation company, SmartCrowd, while Helal is one of the region’s most recognisable entrepreneurs and a founding board member of the Dubai PropTech Business Council. Majid Al Marri, CEO of Real Estate Registration Sector at Dubai Land Department, commented: “REACH Middle East will directly contribute to the goals of Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s inspiring Real Estate Strategy 2033. The selected start-ups are developing innovative solutions for citizens and residents that will enhance the real estate ecosystem and underline Dubai’s role as a global leader in the property sector.” Siddiq Farid, Managing Director of REACH Middle East, said: “This programme brings together strategic influence and financial support to spur innovation within the real estate sector. With the robust backing of Dubai Land Department and Second Century Ventures, as well as world-class industry mentors, the programme provides our cohort companies with the very best chance of becoming future unicorns.” “The Middle East real estate market, with Dubai as a focal point, has become a hotbed for some of the most innovative minds in technology. The latest expansion of the REACH programme will support exciting new ideas and propel the region’s prop-techs to excel on the global stage,” added Dave Garland, Managing Partner at Second Century Ventures. Hans Henrik Christensen, Vice President and General Manager of Dtec, commented: “We are proud to welcome and support REACH, and provide a collaborative and entrepreneurial environment to stimulate these exciting start-ups.” Companies accepted to the 2026 REACH Middle East programme include: Asano : a real estate development intelligence platform that unifies financial, development and spatial data to improve capital planning across large-scale real estate projects Coraly : an AI-powered growth platform for real estate agencies Fixit : an AI employee solution for real estate sales, helping agencies sell faster and smarter HoloX : creator of digital twins for off-plan real estate sales, transforming complex master plans into interactive 3D experiences Rewa : a platform that turns rental payments into rewarding financial experiences for tenants, while enabling landlords and property managers to collect rent digitally Takeem : a digital rental platform to simplify processes, save upfront fees, pre-qualify tenants and de-risk landlord investments by protecting rental income Watad : an AI-powered building materials procurement platform with embedded finance This is the first expansion of the REACH programme to the Middle East region, part of a global network that has supported more than 300 new businesses worldwide since its establishment in 2019. The programme launch coincided with Dubai’s PropTech Connect 2026, one of the world’s biggest real estate technology conferences and exhibitions, hosted in partnership with Dubai Land Department. Cohort members and REACH partners, as well as 14 global REACH companies exhibited. Visit https://www.nar-reach.com/middle-east for more information.
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