Second Century Ventures Selects 10 Tech Companies for 2022 REACH Canada Program

7 October 2021

VANCOUVER, TORONTO (October 7, 2021) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced Thursday the 10 companies selected for its 2022 REACH Canada program. These firms operate within a diverse range of market segments and specializations, from empowering agents and brokers through the elegant use of data and content, to developing tools that enhance the efficiency and transparency of the real estate transaction.

“The REACH program has a proven track record of bringing cutting-edge technology to the forefront of the real estate landscape,” said NAR CEO and SCV President Bob Goldberg. “From the beginning, our goal has been to help propel emerging firms into the global market, which in turn will help thousands of small businesses, millions of Realtors® and consumers everywhere. The addition of these companies will help bolster SCV’s and NAR’s efforts to drive innovation in our industry.”

Second Century Ventures is the most active global venture fund in real estate technology, with over 150 portfolio companies worldwide. SCV operates the global REACH scale-up program in five major markets – U.S. Residential, U.S. Commercial, Australia, Canada and the United Kingdom. The award-winning REACH program helps high growth-potential companies scale across the real estate, financial services, banking, home services and insurance industries.

Leveraging SCV’s rapidly expanding global presence, the 2022 REACH Canada cohort represents firms from around the globe and across the entire real estate ecosystem, each delivering value-added solutions to homeowners and Realtors® alike.

Collectively, companies accepted to the 2022 REACH Canada program have raised over $51 million USD in capital and represent a market capitalization of more than $140 million. Companies joining the 2022 program are broadly categorized within four verticals: Financial Efficiency and Transparency, Homeownership Accessibility, Broker and Agent Tools and Environmental Sustainability.

“The 2022 Canada cohort offers an impressive range of diverse solutions, demonstrating that technology truly has no borders,” said Lynette Keyowski, Managing Partner of REACH Canada. “When making the final selection, we felt the need to focus on technology and founding teams that are quality dominant. Through this lens, the resulting 2022 Canada Cohort – which comprises solutions from Israel, Australia, Canada and the United States, led by both men and women founders representing multiple cultures and diverse ideologies – is poised to deliver exponential value to the global real estate ecosystem, enhancing the consumers’ experience via the Realtor® community, today and well into the future.”

The 10 companies selected for REACH Canada 2022 are as follows:

Financial Efficiency and Transparency

Homeownership Accessibility

  • Rental Beast(link is external)  – The first, largest and most accurate database of national rental listings, and proprietary technology for matching the right properties to the right tenants.
  • Openn(link is external)  – Digital sales process and platform empowering real estate professionals to facilitate more transparent property sales.

Broker and Agent Tools

  • Urbanimmersive(link is external)  – Comprehensive 3D marketing platform that delivers full visual content creation and increased productivity for real estate professionals
  • SmartAlto(link is external)  – Integrated lead qualification solution that empowers agents to schedule five times more appointments.
  • Loft47(link is external)  – Modern, automated commission management platform that provides complete, compliant financial functionality.
  • Roomvu(link is external)  – AI-powered automated video marketing for real estate professionals which produces and publishes unique video content to an agent’s social media channels.

Environmental Sustainability

  • Rise(link is external)  – Leading resource platform in sustainable home improvement offering knowledge-based, unbiased resources to support the procurement of sustainable products.
  • Watrix(link is external)  – First fully-autonomous water leak detector which delivers cutting edge detection, monitoring and mitigation to lower environmental impact.

“We are excited to welcome the REACH Canada Class of 2022 to our rapidly expanding global portfolio,” said Dave Garland, SCV’s Managing Partner. “These 10 companies are poised to make a significant impact on real estate in North America and well beyond. We are eager to accelerate their growth and share their unique and progressive solutions with Realtors® around the world.”

REACH Canada will offer its 2022 program a robust curriculum including education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace. Learn more about the companies selected for the REACH Canada program and how you can get involved at  www.narreach.ca.

The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.

share

Related Articles

12 February 2026
DUBAI, UAE (Feb 12, 2026) With the endorsement and backing of Dubai Land Department (DLD) and Dubai Technology Entrepreneurship Campus (Dtec), Second Century Ventures, the strategic investment arm of the National Association of Realtors® and the world’s most active global real estate technology fund, is proud to announce the start of the 2026 REACH Middle East programme. The inaugural cohort includes innovative proptech companies from the UAE, Saudi Arabia and India, who marked the accelerator’s launch with booth presentations at PropTech Connect, one of the world’s largest real estate exhibitions. The programme has been specifically designed to support the wider goals of the UAE Digital Economy Strategy, the Dubai Economic Agenda (D33), and the Dubai Real Estate Strategy 2033. Supporting regional and international start-ups, REACH will provide a proven framework, financial backing, tailored mentorship, enhanced network and investor access, long-term alumni support and access to a global proptech community. The eight-month accelerator is designed to scale opportunities for the programme cohort and to drive deeper connections among company founders. The initiative is driven by Siddiq Farid and Karim Helal, two leaders with extensive experience in the GCC’s real estate and technology markets. Farid founded the highly successful real estate fractionalisation company, SmartCrowd, while Helal is one of the region’s most recognisable entrepreneurs and a founding board member of the Dubai PropTech Business Council. Majid Al Marri, CEO of Real Estate Registration Sector at Dubai Land Department, commented: “REACH Middle East will directly contribute to the goals of Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s inspiring Real Estate Strategy 2033. The selected start-ups are developing innovative solutions for citizens and residents that will enhance the real estate ecosystem and underline Dubai’s role as a global leader in the property sector.” Siddiq Farid, Managing Director of REACH Middle East, said: “This programme brings together strategic influence and financial support to spur innovation within the real estate sector. With the robust backing of Dubai Land Department and Second Century Ventures, as well as world-class industry mentors, the programme provides our cohort companies with the very best chance of becoming future unicorns.” “The Middle East real estate market, with Dubai as a focal point, has become a hotbed for some of the most innovative minds in technology. The latest expansion of the REACH programme will support exciting new ideas and propel the region’s prop-techs to excel on the global stage,” added Dave Garland, Managing Partner at Second Century Ventures. Hans Henrik Christensen, Vice President and General Manager of Dtec, commented: “We are proud to welcome and support REACH, and provide a collaborative and entrepreneurial environment to stimulate these exciting start-ups.” Companies accepted to the 2026 REACH Middle East programme include: Asano : a real estate development intelligence platform that unifies financial, development and spatial data to improve capital planning across large-scale real estate projects Coraly : an AI-powered growth platform for real estate agencies Fixit : an AI employee solution for real estate sales, helping agencies sell faster and smarter HoloX : creator of digital twins for off-plan real estate sales, transforming complex master plans into interactive 3D experiences Rewa : a platform that turns rental payments into rewarding financial experiences for tenants, while enabling landlords and property managers to collect rent digitally Takeem : a digital rental platform to simplify processes, save upfront fees, pre-qualify tenants and de-risk landlord investments by protecting rental income Watad : an AI-powered building materials procurement platform with embedded finance This is the first expansion of the REACH programme to the Middle East region, part of a global network that has supported more than 300 new businesses worldwide since its establishment in 2019. The programme launch coincided with Dubai’s PropTech Connect 2026, one of the world’s biggest real estate technology conferences and exhibitions, hosted in partnership with Dubai Land Department. Cohort members and REACH partners, as well as 14 global REACH companies exhibited. Visit https://www.nar-reach.com/middle-east for more information.
by Mike McAra 20 October 2025
CALGARY, AB (October 20, 2025) – Second Century Ventures, the strategic investment arm of the National Association of REALTORS®, today announced the selection of four dynamic technology companies for its 2026 REACH Canada program. This year’s cohort is focused on creating a more secure, efficient, and accessible real estate journey by integrating verifiable digital identity, foundational data infrastructure, innovative housing affordability models, and modern financial services into a cohesive ecosystem. "Our mission with REACH has always been to identify and nurture the technologies that will define the future of real estate," said Dave Garland, Managing Partner of Second Century Ventures. "The 2026 REACH Canada cohort exemplifies this by bringing together companies that address critical points across the entire homeownership lifecycle. From establishing trust with verifiable identity and providing the data backbone for new applications, to creating new pathways to homeownership, these innovators are building a more connected and accessible experience for everyone." Second Century Ventures is the most active global venture fund in real estate technology, with a portfolio of over 310 companies worldwide. SCV operates the global REACH scale-up program in seven major markets: U.S. Residential, U.S. Commercial, Australia, Canada, the United Kingdom, Latin America, Israel, and the Middle East. The 2026 REACH Canada selection marks the 6th cohort of high-growth companies to be scaled through the program since its Canadian launch in 2020. "The 2026 REACH Canada class is uniquely positioned to address some of the most pressing needs in the industry today, particularly housing affordability and the pace of innovation," said Lynette Keyowski, Managing Partner of REACH Canada. "We are seeing a clear demand for greater security, more powerful developer tools, and creative solutions to financial barriers. This cohort directly answers that call, offering solutions that build trust, empower innovators, and introduce new models for accessing homeownership. We are excited to champion these founders as they redefine the Canadian real estate landscape." The four companies selected for the 2026 REACH Canada program are: Credivera : A secure digital identity platform that allows accredited professionals and their clients to instantly verify credentials and identities, fostering unprecedented trust and security in every transaction. Repliers : A real estate data platform providing developers with the APIs and tools needed to build and scale next-generation real estate applications, accelerating innovation across the industry. Cedar : A housing affordability solution that lowers the financial barriers to homeownership by separating the cost of the land from the home itself. Neobanc : A modern financial services platform offering tailored business banking for real estate professionals and innovative financial products for their clients, streamlining everything from commission payouts to closing costs. REACH Canada will provide its 2026 cohort with a comprehensive curriculum featuring education, mentorship, exclusive networking opportunities, and significant exposure to the global real estate marketplace.  Learn more about the companies selected for the REACH Canada program and how you can get involved at www.narreach.ca . About NAR The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. About REACH REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, Second Century Ventures leverages the association's members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship and market exposure. For more on REACH, visit www.narreach.com # # # Information about NAR is available at nar.realtor . This and other news releases are posted in the newsroom at nar.realtor/newsroom .
by Louise Donegan 2 June 2025
Second Century Ventures Unveils REACH UK 2025 Cohort
ALL ARTICLES