Second Century Ventures Selects Six Tech Companies for 2023 REACH Canada Program

7 November 2022

VANCOUVER (November 7, 2022) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, today announced the six companies selected for its 2023 REACH Canada program. These firms operate within a diverse range of market segments and specializations, helping agents and brokers become more efficient as they serve consumers, enhancing business capabilities, and addressing some of the persistent challenges facing global housing markets.

“Our REACH program aims to partner with companies that empower Realtors® to succeed,” said NAR CEO and SCV President Bob Goldberg. “These innovators are developing technologies that will help our members navigate the current market and build their businesses for the years ahead. We are thrilled to collaborate with the 2023 REACH Canada cohort to ensure that Realtors® remain at the forefront of the real estate industry.”

Second Century Ventures is the most active global venture fund in real estate technology, with more than 200 portfolio companies worldwide. It operates the global REACH scale-up program in five major markets – U.S. Residential, U.S. Commercial, Australia, Canada and the United Kingdom – with plans to expand the program to a sixth global region in early 2023. The award-winning REACH program helps high growth-potential companies scale across the real estate, financial services, banking, home services and insurance industries.

Leveraging REACH’s rapidly expanding global presence, the 2023 REACH Canada cohort represents technology companies based in Canada and around the continent – each with ambitions to advance the real estate ecosystem through unique value-add solutions for homeowners, asset owners, real estate operators and Realtors® alike. 

The six companies selected for REACH Canada 2023 include the following:

  • iGuard Home Solutions(link is external)  offers technology that protects loved ones and property from kitchen fires before they can start.
  • FrontRunner(link is external)  is the intersection between real estate and new media, changing the face of the digital out of home (DOOH), commercial real estate and retail industries.
  • RealSage(link is external)  builds technologies that leverage data across the rental journey to generate real-time actionable insights and standardized processes for enterprise rental managers.
  • SingleKey(link is external)  helps landlords find the right tenant and manage risks through easy, fast and effective tenant screening and background checks while supporting long term landlord-tenant relationships with rent collection and rent-guarantee products.
  • Productive.app(link is external)  increases Realtors®’ productivity by collecting, analyzing and prioritizing tasks, sending them directly from a phone call to their chosen customer relationship management (CRM) tool.
  • JOBI by Sustainable Projects Group(link is external)  is an energy efficiency software as a service solution (SaaS) that empowers property managers and asset owners in the built environment to create and execute industry-leading, actionable sustainability plans.

Collectively, these companies have raised over $11 million USD in capital and represent a market capitalization of more than $75 million.

“The 2023 REACH Canada cohort offers an impressive range of diverse solutions and demonstrates that technology truly has no borders,” said Lynette Keyowski, Managing Partner of REACH Canada. “These six companies – led by a diverse group of founders with expertise spanning multiple industries, geographies and ideologies – are focused on addressing some of the most critical and evolving real estate challenges, including aging in place; access to housing; environmental responsibility; and space utilization. We are excited to work with companies that are helping solve industry challenges in partnership with the Realtor® community.”

REACH Canada will offer its 2023 program members a robust curriculum including education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace. Learn more about the companies selected for the REACH Canada program and how you can get involved at  www.narreach.ca.

About NAR

The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.

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DUBAI, UAE (Feb 12, 2026) With the endorsement and backing of Dubai Land Department (DLD) and Dubai Technology Entrepreneurship Campus (Dtec), Second Century Ventures, the strategic investment arm of the National Association of Realtors® and the world’s most active global real estate technology fund, is proud to announce the start of the 2026 REACH Middle East programme. The inaugural cohort includes innovative proptech companies from the UAE, Saudi Arabia and India, who marked the accelerator’s launch with booth presentations at PropTech Connect, one of the world’s largest real estate exhibitions. The programme has been specifically designed to support the wider goals of the UAE Digital Economy Strategy, the Dubai Economic Agenda (D33), and the Dubai Real Estate Strategy 2033. Supporting regional and international start-ups, REACH will provide a proven framework, financial backing, tailored mentorship, enhanced network and investor access, long-term alumni support and access to a global proptech community. The eight-month accelerator is designed to scale opportunities for the programme cohort and to drive deeper connections among company founders. The initiative is driven by Siddiq Farid and Karim Helal, two leaders with extensive experience in the GCC’s real estate and technology markets. Farid founded the highly successful real estate fractionalisation company, SmartCrowd, while Helal is one of the region’s most recognisable entrepreneurs and a founding board member of the Dubai PropTech Business Council. Majid Al Marri, CEO of Real Estate Registration Sector at Dubai Land Department, commented: “REACH Middle East will directly contribute to the goals of Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s inspiring Real Estate Strategy 2033. The selected start-ups are developing innovative solutions for citizens and residents that will enhance the real estate ecosystem and underline Dubai’s role as a global leader in the property sector.” Siddiq Farid, Managing Director of REACH Middle East, said: “This programme brings together strategic influence and financial support to spur innovation within the real estate sector. With the robust backing of Dubai Land Department and Second Century Ventures, as well as world-class industry mentors, the programme provides our cohort companies with the very best chance of becoming future unicorns.” “The Middle East real estate market, with Dubai as a focal point, has become a hotbed for some of the most innovative minds in technology. The latest expansion of the REACH programme will support exciting new ideas and propel the region’s prop-techs to excel on the global stage,” added Dave Garland, Managing Partner at Second Century Ventures. Hans Henrik Christensen, Vice President and General Manager of Dtec, commented: “We are proud to welcome and support REACH, and provide a collaborative and entrepreneurial environment to stimulate these exciting start-ups.” Companies accepted to the 2026 REACH Middle East programme include: Asano : a real estate development intelligence platform that unifies financial, development and spatial data to improve capital planning across large-scale real estate projects Coraly : an AI-powered growth platform for real estate agencies Fixit : an AI employee solution for real estate sales, helping agencies sell faster and smarter HoloX : creator of digital twins for off-plan real estate sales, transforming complex master plans into interactive 3D experiences Rewa : a platform that turns rental payments into rewarding financial experiences for tenants, while enabling landlords and property managers to collect rent digitally Takeem : a digital rental platform to simplify processes, save upfront fees, pre-qualify tenants and de-risk landlord investments by protecting rental income Watad : an AI-powered building materials procurement platform with embedded finance This is the first expansion of the REACH programme to the Middle East region, part of a global network that has supported more than 300 new businesses worldwide since its establishment in 2019. The programme launch coincided with Dubai’s PropTech Connect 2026, one of the world’s biggest real estate technology conferences and exhibitions, hosted in partnership with Dubai Land Department. Cohort members and REACH partners, as well as 14 global REACH companies exhibited. Visit https://www.nar-reach.com/middle-east for more information.
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